Our industry has a crisis of differentiation. Take a random sampling of a handful of financial adviser websites or social media posts, and you’ll agree–there is a sea of sameness out there.
Snappy Kraken was founded on the belief that you can’t stand out if you look like and sound like EVERYBODY ELSE.
So how do you break the mold? How do you stand out? Check out the recording above.
Have you ever tried to bake a cake with just one ingredient? It’s, well…don’t do it. You’ll just be left staring at a cup of sugar or a few eggs, wishing you had the other ingredients.
Why, then, are so many marketers trying to build comprehensive client experiences with just one piece of content?
Today’s audiences — especially millennials — don’t just want to buy things; they want to forge lasting connections with friends, strangers, and even brands. And yet, financial professionals still pay for one-and-done content services. This only wastes time and money.
To create truly memorable experiences, you need to adopt a “campaign thinking” mindset. That is, you need to produce comprehensive campaigns that keep people coming back for more. Only then can you build those valuable relationships and nudge clients into making important decisions that will improve their lives.
Ready to see how it’s done? Let’s look at three stellar marketing campaigns that prove the power of “campaign thinking.”
Snappy Kraken CEO Robert Sofia has some fun demonstrating 3 powerful public speaking techniques you can use to make yourself more persuasive.
As a financial adviser, you want to make the biggest impact possible with your clients. So much of the work revolves around belief and behavior. You can’t affect belief and behavior if your persuasion skills are weak.
In this 5 minute talk, Robert walks his audience through 3 easy-to-remember persuasion techniques and convinces many of them of a reality they thought impossible just moments before. This was a fun talk. Continue reading The 3 Pillars of Persuasion
In the last 30 days, over 190 territories have been claimed.
*Territories are available on a first-come, first-served basis.
How do your territories work?
Having your own protected territory is beneficial because it accomplishes two major things:
1. Differentiation It ensures that no nearby competitors can use the same marketing as you.
2. Effectiveness If you are running ads online through our advertising program, you will be the only one using that advertising inside your territory. This increases the effectiveness of the advertising program by avoiding over-saturation.
Can I still use your content with my clients who live outside my territory?
Most certainly. You can also post our content to your social profiles. The territory limitations only apply to 1) Keeping your nearby competitors from having the same content, and 2) avoiding duplication when running ads online.
How big will my territory be?
Every territory is different. You may have one zip code in a major metropolitan area or, if you are in a rural area, you may have five zip codes to reach a sufficient territory size. The bottom line is that we help you protect the territory that matters and lock your nearby competitors out. On average, each territory has a population of 30,000 – 50,000 people.